ENCE is launching a partnership with the Nordic department store chain, POWER.
ENCE welcomes POWER to its partner network. The multi-year collaboration will include a unique ENCE & CEPTER PC collection, a Logitech G promo campaign, and various activations both in POWER stores and at Nordic esports events. The partnership between the brands will be prominently visible in stores through special campaigns and curated product selections. The new partners’ logos will also appear on ENCE’s team jersey for the next two years.
To celebrate the launch of the partnership, we are hosting a joint event at the Vantaa Tammisto POWER store on Saturday, 20.9., featuring ENCE, POWER, Logitech G, and Red Bull. More information about the event will be announced in September.
“We are very excited about this new multi-year partnership with POWER. Both ENCE and POWER are strong Nordic brands, and through POWER, we’ll be able to offer new products, benefits, and events for our community. We hope to see POWER stores in Finland and across the Nordics become the go-to destination for every ENCE fan and esports enthusiast; A place where both pro players and hobbyists can find everything they need”, says Mika Kuusisto, CEO at ENCE.
This is Power
Power Finland Oy is part of the Power International AS group, which owns the Power chains in Denmark, Finland, Norway, and Sweden. The Nordic central warehouse is located in Sweden. The group's turnover is nearly 1.5 billion euros. The Power chain is based on extreme cost-efficiency, with the goal of always offering customers the same prices in stores as in the Power.fi online store. There are over 40 Power stores in Finland.
"It’s great to have the opportunity to collaborate with Finland’s most well-known esports organization on things like product selection, various events, and content for gamers and those interested in gaming. Gaming and related phenomena have been a strong focus for both us at POWER and, naturally, at ENCE for years – so this partnership feels like a natural fit, and our expectations for it are very positive”, says Juha Kortelainen, Sales Manager for IT and Gaming at Power Finland.
Starting today, ENCE and POWER are offering a €10 discount with the familiar "EZ4ENCE" code on all Logitech G products at Power.fi and in all POWER stores in Finland.
